SHANELL !
HI, I'M
My goal is to bring a fresh perspective to marketing, branding, and strategy by turning ideas into engaging visuals that support your brand’s mission. Each project is created to align with how your brand communicates.
I will help your brand with
strategy, impact, growth, and results.
Traditional art, 3D art, painting, digital design, illustrations
5+
Years
TOOLKIT
• Vector Art
• Custom Lettering
• Mascot Design
• Packaging Design
• Merch Design
• Brand Color Systems
WHY
MARKETING
MATTERS
Marketing goes BEYOND a brand’s voice. It is how audiences remember, connect with, and recognize a brand.
STRATEGY helps to construct strong brand identities and engaging experiences. Packaging, visuals, missions, and call-to-action create IMPACT. Investing time, promoting, advertising, and driving sales all work together to build GROWTH. In the end, marketing is worth it when the brand has gained recognition, influence, and revenue that show RESULTS. Marketing helps brands STAND OUT in crowded industries.
For example, King Kernel is a healthy children’s snack brand I designed for a personal project. It shows how packaging does not just sell a product, but tells a story in a creative and memorable way. The whole purpose of marketing is to spread awareness about what you are offering, why, and making it unforgettable. Let’s achieve that together.
HOW TO
APPROACH
COMPETITION
Number one, CREATIVITY, followed by originality. You may have an original idea behind your brand, but chances are many others had a similar idea like that too. You are now in a crowd of people potentially doing the same thing, so what makes your brand different? What do you offer that presents a unique functionality or experience? I say this to emphasize how important creativity truly is, because that is what helps brands beat COMPETITION. (Read how I helped an organization bring their vision for CASHEW SNEEZE Prod. to life.)
What do I bring to the table? New ideas that you may have never thought of before. Building unfinished concepts from the ground up, turning them into something intentional and polished. Also, a willingness to take on artistic challenges where problem-solving and design intertwine.
Does your brand solve a problem? Make a statement? Or simply add style and personality? Whatever it is, let’s STAND OUT.