COREHER FITNESS
COREHER Fitness is a women’s fitness brand and studio based in Santa Monica, CA. Designed to inspire and empower women of all shapes and sizes, COREHER encourages a fun, confident approach to a healthier lifestyle. With the slogan "Built From the Core," the brand emphasizes strength, resilience, and self-confidence. COREHER offers stylish merchandise, apparel, stickers, and a sleek business card, all tied together by its signature color palette of Charcoal, Soft Lilac White, and Hot Pink. COREHER also runs the empowering campaign #JustWatchMeNow, featuring the anthem “Just Watch Me Now” by Lady Bri, motivating women to embrace their strength and individuality.
The brand’s logo features an R that connects CORE and HER, highlighting that the focus is on Her and drawing attention to the word when viewed. The kettlebell background for the logo and the COREHER icon pattern were created in Adobe Fresco. From the logo font to the business cards, all assets were designed in Affinity Designer and placed onto mockups for presentation.
How was the brand created?
Primary Logo
Secondary Logo
Wordmark
COREHER Icon Pattern
COREHER Campaign Hoodie
COREHER T-shirt
COREHER Business Card
COREHER Sticker Pack
COREHER Studio Sign
Campaign Video Mockup – Coming Soon!